HOUSTON LIVESTOCK SHOW AND RODEO

• Cultivated relationships with nearly 30 accounts, from local retailers to Fortune 500 companies, each exceeding $100k contract and contributing more than $6 million in total funding.

• Provided customer service through the full sales and customer lifecycle, including presenting, contract negotiations, fulfillment and renewal.

• Contributed to the Sponsorship Department’s 12% increase in revenue in two years by achieving business value, up-selling and providing customized solutions.

• Maintained an 80% retention rate while increasing partnership investment over three years through thoughtful communication and collaboration.

• Successfully up-sold customers, including a 100% increase in financial commitment from two partners adding $200K to revenue.

• Coordinated events and managed financial budgets for a fundraising volunteer committee in addition to my responsibilities as Account Manager for Sponsorships.

• Led meetings with the Marketing Department to align business opportunities with the organization’s brand and the customer’s objective.

• Provided deeper account support by developing a survey to better understand customers’ priorities and challenges.

• Encouraged a third-party survey to be conducted to show the value proposition of customers partnering with the organization’s renowned brand.